Christopher Riggert (Biscuit) Acura – Transformation

Christopher Riggert (Biscuit) Acura – Transformation (Behind the Scenes)

About the author

Matt Lambert

NYC / London



-Something pretty cool about the music and atmosphere!


best car commercial this year


Composition work is brilliant.


Not impressed at all.

Great idea but badly executed.
The car is shaking way too much in an attempt to give the spot a classic stop motion feel. It doesn’t make the car look good at all. It makes the car look cheap and very flimsy. The shakiness is distracting overall.
It’s a shame that the fascination of doing real stop motion with the car is taking over from what actually looks good in the final spot. This could have been a beautiful spot with the right director on it.
I’m surprised that Acura approved this.

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