After much speculations and rumours, Google launches its own eBookstore today. Lots of talk about its pros and cons, as well as discussions about whether this would turn people away from other paperless book formats, such as Kindle, and so on.
But luckily for us all, this is a Motion Design blog, so let’s get to the juicy bits–here’s the spot announcing the launch. Once again Google favours the hand-crafted aesthetic, which I personally think is a smart move. Not only it is in keeping with the rest of Google’s campaign (eg. Chrome), but it also somewhat appeals to consumers like me who prefer the paper to pixel. In addition to saving trees, (although I don’t claim to know the exact carbon-cost advantage of eBooks), this campaign may just be the final push I need to switch to this new way of reading.
Thanks for the tip, Mungo and for the research, Igor!
The metaverse can unite performers and fans from around the world, all through real-time rendering…
Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…
The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…