Categories: General

Buck for Google eBooks

After much speculations and rumours, Google launches its own eBookstore today. Lots of talk about its pros and cons, as well as discussions about whether this would turn people away from other paperless book formats, such as Kindle, and so on.

But luckily for us all, this is a Motion Design blog, so let’s get to the juicy bits–here’s the spot announcing the launch. Once again Google favours the hand-crafted aesthetic, which I personally think is a smart move. Not only it is in keeping with the rest of Google’s campaign (eg. Chrome), but it also somewhat appeals to consumers like me who prefer the paper to pixel. In addition to saving trees, (although I don’t claim to know the exact carbon-cost advantage of eBooks), this campaign may just be the final push I need to switch to this new way of reading.

Thanks for the tip, Mungo and for the research, Igor!

Lilian Darmono

Born and raised in Jakarta, Indonesia, Lilian moved to Singapore and eventually Australia for her studies, eventually graduating from Swinburne NID in Prahran, Melbourne. She then worked in print design before deciding to switch to the field of Motion Design in late 2003. Her obsessions include travelling, illustrating, and cats. She is currently in the London leg of her 'Mograph Tour Around The World', and calls Melbourne home.

Recent Posts

Why Real-Time Rendering is the Key to Live Metaverse Experiences

The metaverse can unite performers and fans from around the world, all through real-time rendering…

1 year ago

Our Top Ten Most Viewed Quickies of 2022

Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…

1 year ago

Versus + CBS Sports – Five Days to Air

The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…

1 year ago

The New Motionographer… Coming Soon!

Carlos El Asmar teases changes to Motionogapher.

1 year ago

Test

2 years ago