Categories: General

Elastic: Arrowhead Nature’s Fix

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What’s more illicit than bottling water and shipping it across state lines? Just about everything.

But that didn’t stop Elastic and director Andy Hall from casting cuddly woodland creatures as nature’s outlaws in a new campaign for Nestle and agency McCann Worldgroup.

These worlds feel like a perfect blend between Rudolph, the Red-Nosed Reindeer and Traffic. (And now I think we all know why Rudolph’s nose is so red.) Props to New Deal Studios for superb set construction.

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Credits

Client: Nestle Waters

Agency: McCann Erickson NY
ECD: Craig Markus
Associate Creative Director/AD: David Waraska
Copywriter: Don Wilhelmi
Art Director Banners: Joseph Carreno
Producer: Andrea Kaye
Director Integrated Production: Jonathan Shipman
Business Partner: Emily Giordano
Project Manager: Christiane Basagoiti

Design + Animation
Production Company: Elastic
Director: Andy Hall
Set Construction + Photography: New Deal Studios
Designer(s): Chris Sanchez, Max Ulichney
Producer: Heather Johann, Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall
CG Lead: Max Ulichney
2D Lead Compositor: Shahana Khan
2D Compositors: Maciek Sokalski, Ned Wilson
3D Artists: Joe Paniagua, Andy Lewis, Erin Clark, Tom Nemeth, Joe Chiechi, Tim Donlevy, Martin Furness, Paulo De Almada, Chris Janney, Adam Carter, Amy Gohal, Ryan McDougal,
3D Animators: Frantz Vidal, Abel Salazar, Matt Ornstein, Lindsey Butterworth, Pablo Smith, John Tumlin
Assistant Editor: Anton Capaldo-Smith
Colorist: Shahana Khan
Conform: Brendan Crockett

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.