Categories: General

Dougal Wilson: Lurpak “Lightest”


I’m loving this colorful, catchy reminder to eat your vegetables. Wieden+Kennedy, Blink, and director Dougal Wilson create a visceral rainbow of food and food experiences for Lurpak spreadable butter. Fantastic contributions from editor Joe Guest and art director Andy Kelly. Not to mention the essentialness of the song and sound design. The red cabbage stop-motion is stunning and the thoughtful little touches like the rainbow of products at the end hint at how much care went into the production.


Credits
Directed by: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
Production Manager: Ellie Britton
DOP: Stephen Keith-Roach
Art Director: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Client: Arla -Lurpak
Product: Lurpak
Agency: Wieden+Kennedy
Creative Directors: Dan Norris, Ray Shaughnessy
Agency Producer: Anna Smith
Music: Michael Russoff
Sound: Wave

Michelle Higa Fox

Recent Posts

Why Real-Time Rendering is the Key to Live Metaverse Experiences

The metaverse can unite performers and fans from around the world, all through real-time rendering…

1 year ago

Our Top Ten Most Viewed Quickies of 2022

Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…

1 year ago

Versus + CBS Sports – Five Days to Air

The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…

1 year ago

The New Motionographer… Coming Soon!

Carlos El Asmar teases changes to Motionogapher.

1 year ago

Test

2 years ago