Britain’s Big Six energy companies are at the center of a political storm over ethical violations and the lack of progress in moving toward green energy. Amid leaks that company executives are earning up to £4m while an increasing number of British customers have found themselves in fuel poverty, Ecotricity —a company promising to change the way energy is made in the UK— has stepped forward with an undeniably cute, albeit thought-provoking public service announcement to promote their philosophy in supporting clean forms of power. Collapsing Cooling Towers is a call-to-action and asks the people of Britain to stop the Big Six by joining Ecotricity and vote their conscience with their electric bill.