Categories: General

Matthias Hoegg: “Upstairs”

If you haven’t already watched Matthias Hoegg’s latest short, “Upstairs,” now is a good time to sink your eyes into it. If you’ve already seen it, watch it again. It rewards repeat viewings.

The short looks at the ways our imaginations run wild when given the slightest bit of sensory input — and how sometimes we don’t want to know the truth, even when it’s attainable.

Hoegg has a knack for crafting clever visual systems that act like narrative engines, pushing stories forward with a language of design. His characters operate in a playful space between iconography and naturalism that makes for unique, memorable experiences.

“Upstairs” was created for Random Acts on Channel 4 through Not To Scale.

“Thursday”

Also make sure to check out Hoegg’s BAFTA-nominated “Thursday.”

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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