Promoting a Dutch music festival this summer, “Down the Rabbit Hole” is a psychedelic odyssey that blends 2D and 3D techniques in a series of delightfully surprising moments.
The video’s art direction is strongly driven by the vision of Merijn Hos, whose portfolio bubbles with abstract, geometric work that feels vaguely retro without veering into nostalgia.
Agency: Agent Pekka
Client: Mojo/Live Nation
Art direction: Merijn Hos
Illustration: Merijn Hos
Animation: Jurriaan Hos
Sound: Wilco Alkema
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