Design Visionaries Erin Sarofsky and Austin Shaw Launch “Between the Keyframes” Vidcast Covering the Craft and Culture of Motion Design

Chicago and Bellingham, Wash. – “Between the Keyframes” is a new vidcast hosted by Erin Sarofsky and Austin Shaw, two formidable experts in the motion design industry. Austin literally wrote the book on motion design (“Design for Motion: Fundamentals and Techniques of Motion Design,” Routledge, 2nd Edition, 2019) and is a sought-after educator and freelance creative director and designer. Erin owns Sarofsky, a studio that puts into practice all of those foundational principles while navigating the crazy tides of an exciting, ever-changing industry.


Online at, the vidcast is now available via YouTube, Apple podcasts, Google podcasts, Spotify, and wherever you get your podcasts.

Already live with episodes exploring “The History of Now,” “Work from Home,” and “Passion Projects,” brand new episodes are debuting biweekly on Tuesdays. The next installment will cover “Fulltime vs. Freelance,” with part one dropping on July 13, and part two on July 27.

“Austin is the Yin to my Yang – adding thoughtful rationale to my practical viewpoint,” Erin explains. “This vidcast grew from years of friendship, collaboration and mutual respect for the different avenues we’ve taken in this industry. Our goal is to share our years of sweat equity in this fairly young industry and offer insights on motion design, so students and professionals alike can gain perspective and help in the process.”

“Erin and I met in the mid-2000s working on projects, and have been friends ever since,” Austin began. “We see this new endeavor as an opportunity to be of service to the Motion Design community.”

Austin continued, “A lot of people only see the highlight reel, and not the sweat, blood and tears that went into all the years building our craft. This is us pulling back the curtain and sharing what we’ve learned along the way.”

Every episode of “Between the Keyframes” focuses on providing insights that build a bridge between education and industry, and give viewers deep insights into process, practice, and culture. With occasional Special Guests, Panels, and other special segments, the hosts are also actively monitoring their social media channels to gather and address questions and insights in new episodes.

Given their deep industry connections and combined passions for motion design as an artform and a field of business, viewers and listeners can expect frank discussions that tell-all with no holds barred, and knowledge that can only come from accomplished industry insiders.

To learn more, visit, subscribe for future updates, and tune-in for the next episode on July 13.About Between the Keyframes

Between the Keyframes is a vidcast about the craft and culture of motion design by Erin Sarofsky and Austin Shaw. Erin is Owner and Executive Creative Director of Sarofsky, an international conference speaker, and the creator of Sarofsky Labs, a continuing education workshop series. Austin is the author of “Design for Motion: Fundamentals and Techniques of Motion Design,” Assistant Professor of Design at Western Washington University, and a sought-after freelance creative director and designer. The vidcast is now available via YouTube, Apple podcasts, Google podcasts, Spotify, and wherever you get your podcasts: