ATK PLN | Unboring Starts with You | Claritin – The Outsideologist Project

Jason Murray

From the creator:

In celebration of Spring and a return to nature that has been welcomed more than ever, we teamed up to create an animated music video that celebrates the joy of the outdoors, entitled “Unboring Starts With U” for Claritin. The video is led by a laid back outside-loving tree who entices a trio of electronics-obsessed kids off their couch and into their yard to explore the magical possibilities of being an “Outsideologist.” This colorful and fun music video is a part of Claritin’s The Outsideologist Project that encourages kids to engage with and explore nature.

Director: Daniel DelPurgatorio
Music: Casey Gibson
Music Studio: Mophonics
Production Company: ATKPLN

Agency: Energy BBDO
Senior Copywriter: Tanvi Tandon
Senior Art Director: Jason Murray
Creative Directors: Manuel Torres-Kortright, Gloria Dusenberry
Executive Creative Director: Susan Treacy
Producer: Chris Ribeiro-Totzke
Executive Producer: Vanessa Luhr
Music Producer: Nick Maker