BOL – Pol Solà | The Art of Being a Rat

Inspired by contemporary anime, this mini-series follows Zoé, Elie, Lila, and Yanis as they use clever tricks to save money while keeping the fun going.

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In terms of execution, the campaign focuses on the characters’ acting, gestures, voices, slang, and clothing to ensure they feel authentic and relatable, while carefully avoiding social class stereotypes. It’s a fun, fresh campaign that any thrifter will definitely “rat-ify.

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Credits:

Client : Canal+

Agency : BETC
ECD : Nicolas Lautier
Art Director : Valentin Gourmel
Copywriter : Leo Rodriguez
Producer : Karim Naceur, Dayna

Produced by BOL Production House
Executive Producer : Pierre Gobin
HOP : Victoria Ventura
Producer : Ariadna Pons

Directed by Device
Director : Pol Solà
Storyboard & Animatica : Aupa Studio
Art Direction : Marc Stuart
Look development : Marc Stuart, Delfina Pérez, Claudia Duran
Illustrators : Marc, Claudia Duran, Alba Cardona
Animation : Kuiper
Compositing : Ester Dus
Music & Sound design : Green United Music

VO Talents
Zoé : Mathilde La Musse
Yanis : Gari Kikoine
Lila : Juliette Lamboley
Elie : Road Paradot

Social Media:

Instagram: @bol_house