hybrid
Blending the physical and the digital in “Building a Rocket”
While the painstaking stop-motion of “Building a Rocket” is charming in itself, it’s the beautiful compositing of digital characters and elements that imbues the spot with a special magic.… Read more
Motion and code: Getting to know Lucas Zanotto
Italian-born designer/animator Lucas Zanotto’s career is as varied and playful as his creations. Moving seamlessly between analogue and digital techniques, he’s created commercials, short films,… Read more
Hybrid by birth: Getting to know Animade
I first became aware of London-based Animade via their iOS game Ready Steady Bang, a twitchy dueler packed with charming animation. They popped up again on… Read more
Interactive experiences at the human scale: Making CenterStage with Andrew Bell and Lutz Vogel
It’s rare that a single project can sum up the possibilities for the convergence of motion design and interactive experiences the way that CenterStage does. Created… Read more
Buck builds a “Factory” of hand-made type for Facebook
Buck’s “Factory” for Facbeook is a masterclass in live action motion design and typography. After cleaning out their local art supply store, the team got… Read more
FEMA “Our Home”
The brilliant palette in FEMA “Our Home” is reason enough for viewing. Directed by Headless (Elastic), the PSA also features a charming mix of 2D/3D… Read more
Modern Love: Fight or Flight
As her relationship with her boyfriend was coming to an end, the writer Sarah L. Courteau grasped for a moment of tenderness between them in… Read more