Blending the physical and the digital in “Building a Rocket”
While the painstaking stop-motion of “Building a Rocket” is charming in itself, it’s the beautiful compositing of digital characters and elements that imbues the spot with a special magic.…
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Justin Cone • 5 years ago
Motion and code: Getting to know Lucas Zanotto
Italian-born designer/animator Lucas Zanotto’s career is as varied and playful as his creations. Moving seamlessly between analogue and digital techniques, he’s created commercials, short films,…
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Justin Cone • 6 years ago
Hybrid by birth: Getting to know Animade
I first became aware of London-based Animade via their iOS game Ready Steady Bang, a twitchy dueler packed with charming animation. They popped up again on…
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Justin Cone • 6 years ago
Interactive experiences at the human scale: Making CenterStage with Andrew Bell and Lutz Vogel
It’s rare that a single project can sum up the possibilities for the convergence of motion design and interactive experiences the way that CenterStage does. Created…
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Justin Cone • 6 years ago
Buck builds a “Factory” of hand-made type for Facebook
Buck’s “Factory” for Facbeook is a masterclass in live action motion design and typography. After cleaning out their local art supply store, the team got…
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Justin Cone • 6 years ago
FEMA “Our Home”
The brilliant palette in FEMA “Our Home” is reason enough for viewing. Directed by Headless (Elastic), the PSA also features a charming mix of 2D/3D…
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Justin Cone • 7 years ago
Modern Love: Fight or Flight
As her relationship with her boyfriend was coming to an end, the writer Sarah L. Courteau grasped for a moment of tenderness between them in…
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Justin Cone • 7 years ago
HiFi 3D: Chumash
Some beautiful moments in this hybrid 3D/2D spot from HiFi 3D directed by duo Wishart & Vogel (Blacklist).
Andres Weber • 8 years ago
