“Do, Keep Doing, Do Some More” is a strange and wonderful mix of advertising, storytelling and eco-awareness soapboxing. Its simple lines and colorful palettes strike the right balance of friendliness and confidence, while the animation features some clever transitions and an easy-does-it pace that never feels overwhelming.
Like the legendary 2005 Honda “Grrrr” spot (animated by Smith & Foulkes), “Keep Doing” features the mellifluous voiceover talent of Garrison Keillor. Both scripts are written to elicit optimism from viewersâ€”not just about Honda but about their own lives. It’s a clever approach, one that owes much to Keillor’s delivery. He reads ads the same way he reads poetry: with conviction and authenticity.
Everything dovetails so nicelyâ€”and that’s no small feat. The project was directed by Not to Scale’s Coan and Zorn, who you might remember from the Volvo “Vox Popular” campaign a while back. Agency Wieden+Kennedy London deserve props for conceiving and designing “Do More” in house. They showed true creative vision on this spot.