Tipping the Scales


SCALE, a collective studio based in NYC, recently updated their site, and it’s worth a gander. Under the creative directorship of Todd Sines, SCALE’s roster of talent creates a wide range of work in a wide range of styles, from title sequences and show opens to web sites and branding campaigns.

The reels are a good introduction, but make sure to take a spin through the Directors area, where you’ll find experimental shorts and other design goodness.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.