Categories: General

Taking a Ride on The Roller Coaster of Life

This new VW Touran ad is chock full of clever details and fun transitions. (I wish the people responsible for the Regal Cinemas roller coaster animation would have seen this before creating that abomination.) Conceptually, it’s similar to the Goldfrapp “Twist” video from a few years back, but being a commercial for a car and not a music video for a super-sexy diva, the Touran spot has a slightly different goal in mind.

The spot was directed by H5 with 3D work by Mikros Image for Agence V.

Thanks to Seth for the tip.

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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