At the risk of sounding like I’m talking about a daring new album from my favorite band, this new Adidas spot from Simon Robson (Nexus Productions) has really grown on me. Visually, it reminds me a little of Logan’s “Timbales” spot for VW and the Dupont spot from Lobo.
It’s a smooth bit of work, with strong, simple palettes, clever transitions and some beautiful organic lines. I say big thumbs up.
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