Simon Robson for Adidas


At the risk of sounding like I’m talking about a daring new album from my favorite band, this new Adidas spot from Simon Robson (Nexus Productions) has really grown on me. Visually, it reminds me a little of Logan’s “Timbales” spot for VW and the Dupont spot from Lobo.

It’s a smooth bit of work, with strong, simple palettes, clever transitions and some beautiful organic lines. I say big thumbs up.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Really nice work, and I hate to get all technical, but what’s with that compression? Puke. Even being compressed that much didn’t stop it from loading like a snail for me.


Dude, I know. I love Nexus, but I hate watching videos are their damned site. I’ll see what I can do about it…

Simon Robson

Hi Justin, i just sent John a link to an html page with a movie on it with less compression. I also sent storyboards and comments if they are of use for your site. Thanks, Simon Robson


i control the interwebs.

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