NEW YORK – January 8, 2007– Psyop’s ( new design, animation and mixed media company Blacklist ( recently completed production on a package for ESPN-NBA with Wieden+ Kennedy-NY. The first project for Blacklist’s newest director, Cisma, the full package includes 4 TV spots, broadcast deliverables, and an outdoor print piece which will be painted in Downtown LA. The first deliverables began airing during Thanksgiving. The newest spot, “Contendersâ€? began airing on New Year’s and will be running through the end of January.

Relying on minimal color and literal storytelling via animation, the latest in promotional spots for the NBA playoffs of ESPN builds the suspense for sport’s fans everywhere with “Contenders.â€? Offering a little more than just hype for the upcoming games, the piece also displays an interesting combination of fantastically complex and yet simple animations, in which thick likes transform into different images and snake about the screen, making for a personified tale of the narrator’s monologue.

A collaborative venture between Cisma and two other colleagues in Brazil, the design and illustration of the ESPN-NBA package is a mix of 2D and 3D with the final animation completed in cell. Being careful to avoid a cartoony feel, Cisma sought inspiration in the animation styling of Peter Chung’s Aeon Flux and other series such as Thundercats, Samurai Champloo and Presstube.

With a crew of 27 storyboard artists, concept designers, key framers, 3D animators, compositors, flash animators, assistant director and 2 producers, Cisma was able to create a frame by frame animation– a perfect process for metamorphosis.


Blacklist is a new Psyop Company with a roster of unique talent in design, mixed-media and animation. This international group represents a fresh aesthetic, often experimental in nature. Psyop respects their vision and wishes to support their efforts.

Blacklist provides a platform for these artists to gain exposure and benefits from the Psyop infrastructure and wisdom throughout the production process. Blacklist is based in NY alongside Psyop and sister VFX company MassMarket. Blacklist is lead by Executive Producer Adina Sales.

While Blacklist is primarily focused on commercial production, many of the directors are well established in other artistic medium including urban toy design, live animation/v’jaying, music, and art installation.

Since spring 2006, prior to its official launch, Blacklist has been in continual production. The company has produced a body of fresh and creative work for A-list agencies including W+K- Portland and NY, DDB- Chicago, Arnold-NY, Ground Zero-LA , Maclaren McCann-Toronto, and Y&R-NY as well high-profile projects for ESPN XGAMES, ESPN NBA, Partnership for Drug Free America, Nicorette, Tylenol, and the United Nations. Blacklist is currently working on production of traditional TV spots, broadcast design, webisodes, and feature film projects.

In addition to the fulltime roster, Blacklist is cultivating relationships with other directing talent available for special assignments. To see a sampling of Blacklist’s wares, go to

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.