Apple has posted a couple new spots in the iTunes campaign. In light of the Exopolis Nano spot and the Brand New School Shuffle spot (both co-directed with Mark Romanek), these new iTunes ads feel like a step backward to me.
Where Exopolis and BNS gained new ground, these new spots retreat back into safe territory. Something tells me this was more of an agency decision than a studio move. I don’t know. It seems like Apple is trying to partition the branding of its various iPod-related products, but I can’t really understand why. If anyone has any details as far as credits/production go, please share them in the comments. A little birdie told me Logan did these. (Thank you, little birdie.)
Of the two new spots, I do dig the first one, even if it feels like a rehash of the Stardust Futureheads music video from a while back. It’s jittery edges and “analog” color washes are nice match for the soundtrack.
Thanks to Seth for the tip!
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