Is it real? Or is it HunterGatherer? (How ’bout both.)

These new spots for AMP by Todd St. John of HunterGatherer are really frikkin’ cool. Pure handmade HunterGatherer style. Real paper and wood elements were photographed and animated in After Effects for a very convincing look that emulates the look of actual stop-motion, but with none of the messiness or chaotic abruptness. Nice and smooth. Sort of slick, but sort of rough at the same time. The limited color palette, the character design, the subtle touches of depth-of-field and all the little snowflake particle animations all add up to a really well-done series of spots. They’re along the same lines as his One Time Only films for Nike that came out back in September. Wow that long ago? AMP should be pleased. My eyeballs are happy. Nice work.

Edit: And the music in these spots is by Expansion Team.