Laundry just created a very enjoyable spot for Live Earth 2007 (concerts that will stop global warming with the power of music!). There are some great characters and moments crammed into this 15 second spot, I especially like seeing a laundrymat in the background of one of the shots. The full on 3d approach chosen for the spot is not the usual from Laundry but this qualifies as proof that they can do it very well. With everything super clean and simplified they managed to make a city like New York look like an environment oasis. Can’t wait to see more full 3d spots from them.
With environmental conscious products being the new big market, get used to the color green in motion graphics cause there is certainly gonna be a lot more of it.