Looks like the motion graphics grand masters are at it again. Wieden+Kennedy Amsterdam and Psyop just released a continuation to their Happiness Factory story for Coke. Anyone living in NY for the past 6 months has heard the rumors of this spot, because basically every freelancing 3D animator has been sucked into it. This time around Psyop, W+K Amsterdam and Coke create more of a short film instead of an advertisement, delving into a unique storyline that involves the same characters and worlds of the previous spot. The bar was set very high bar by the first spot, making it very easy for a second to fall flat in comparison, but this short does not disappoint in any way.
This project displays the abilities that some of the larger motion graphics firms now have. As this industry gets older, and more talent arrives, short animations (or even feature length films) seem to be within reach. Also as web based advertising (like this spot) becomes more of a standard, the need for a short like this to capture everybody’s attention and be passed around as a viral grows.
Also, I would recommend downloading this HD version of this to watch, a lot of the fantastic details get lost in the small web version.
Update:Full credits available here.