EyeballNYC recently completed a :60 spot for an upcoming Xbox 360 title that’s been getting a lot of buzz, BioShock.
With this project, EyeballNYC shows what it can do in the land of CG, and it holds up just as well as anything Blur or Joseph Kosinski/Digital Domain have done in the same space.
And in case you’re wondering, no, EyeballNYC didn’t just edit together some in-game clips; they built this from scratch. Aside from models from the game (which they rebuilt), everything from concept to completion was theirs.
Projects like this one, Psyop’s Happiness Factory movies and Charlex’s One Rat Short, are part of a growing list of high-end CG productions coming from places that have built their success (at least partly) on motion graphics. I find that interesting.