Michel Gondry for Motorola

Michel Gondry’s imaginative new film for Motorola attempts to incorporate the functions of the RAZR2 into the fantasy world he has created. Gondry mentioned that this was a particularly difficult shoot, because all of the scene transformations were done mechanically and in-camera (which is not unusual for him, however he pointed out that he doesn’t think he has done it before at this level).

Coming from someone who feels he focuses to much on all “in-computer” motion graphics, it’s really inspiring to watch primarily in-camera pieces such as this and Logan’s Toyota spot.