Knife Party (Motionographers own Simon Robson) & Sydney crew Sixty40 collaborated on this 40 second promo for a new show on the UK’s Channel 4, ‘Ramsay’s Kitchen Nightmare’s’. I’m a fan of the tight little compsitions and illustration in this piece, and it is certainly an achievement considering the timeframe they were given (see below).
Simon explains:
“Gordon Ramsay is a celebrity chef based in the UK who likes to say ‘fuck’ alot and tells those around him what he thinks in no un-certain terms.
So Ch4 had the idea of sending him off to eateries around the country which are a bit down on their luck financially, so that Gordon can ‘turn things around’, for the ‘down at heel’ food emporium.
So, from storyboard to delivery in a week, we made use of an audio bed of sound-bites cut from the series and along with the help of ‘sixty40‘ in Sydney, the director at Channel 4, Brian Harrington and I came up with a piece that I’m actually rather proud of. And even better, Channel 4 really love it too and asked me to do an un-censored version which is airing after the watershed…”
Channel 4:
Director: Brian Harrington
Producer: Shizuka Hata
Animation director: Simon Robson
Sixty40 crew:
Producer: Libbie Doherty
Animators: Daniel Fitzgerald, Jason Morice, Dean Smith