I’ve been a fan of Joseph Kosinski (now with Anonymous Content) since back in the KDLab days, when his focus was on blurring the lines between architecture, design and CG. Over the years, he’s developed his own distinctive voice, creating memorable projects like the Nike Art of Speed short, Les Jumelles, and the XBOX 360 “Mad World” Gears of War promo.
His latest project for Chevy, “Baby,” gets at one of the things I find so compelling about Joseph’s work. (It’s also the sort of thing a semiotician could build a career on.)
In many of Joseph’s projects, the future is a place in which humans and their technology coexist in a kind of vacuum-sealed pod of modernist happiness. The Chevy spot is ostensibly set in the present day, but the futuristic overtones are clear, as are Joseph’s trademark hyper-polished design and execution.
Originally spotted at FEED
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