Woof Wan-Bau (Nexus Productions) directed this surreal trip for Nomis. The journey takes us from stardom to rock-bottom, all because of some damn shoes. (Sorry, I can’t say “boots” without thinking of spurs and beef jerky.)
It’s very similar to Woof’s music video for Mogwai. I love both of ’em, but I always think it’s a little strange when agencies ask for branded duplicates like this. At least they gave him the freedom to do it right.
The overall concept of four-dimensional sculpture is reminiscent of Nagi Noda’s “Sentimental Journey” (and her subsequent Coke commercial, of course). For an “artsier” take on the whole thing, check out the Cai Guo-Qiang show at the Guggenheim.
Framestore CFC handled the vfx, but it’s hard to tell how much was shot and how much was post. That’s part of the spot’s charm, I think.
I’ve noticed this spot popping up everywhere. My first sighting was over at Advertolog.
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