[flv:http://motionographermedia.com/themill/rexona.flv 468 351]640×480 QuickTime
Rexona spared no expense on this futuristic advert for, of all things, antiperspirant. The directorial tone is more Back to the Future II than Minority Report, and it’s a welcome change from the typical high-tech approach to marketing men’s grooming products.
The boss character at the end is brilliant. He’s not really a robot, rather he’s some sort of virtualized telepresence. Wearing nice clothes. Hilarious.
The Mill rocked the vfx (as always). They also created a related four-spot campaign for Rexona that centers around a likable robot character. You can get more info about that on The Mill’s project page.
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