Broadcast design doesn’t often get covered over here. That may be because it’s usually a wasteland of overly-beveled rotating type on busy backgrounds, or … (well I’ll leave it up to you). But if anyone’s doing nicely-designed and well-thought out broadcast packages, it’s NYC-based Trollbäck. They recently unveiled full branding packages of ESPNEWS and six channels of Canada’s The Movie Network.
The Movie Network is utterly simple and elegant. Taking it’s main navigational element from the film frame of TMN’s logo, they’ve created a very limited, but fully functional system for displaying information and also differentiating between the various channels.
ESPNEWS is a bit busier, but for a sports and news channel it’s pretty restrained. Trollbäck still managed to keep the combination of live-action, light streaks, symbols and statistics very graphic and abstract. They’ve boiled the elements down to their essentials, paring away what’s not necessary. That’s pretty smart.
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