We Are Seventeen: Fiver

I really dig the fluid energy and subtle cleverness in these two launch idents for UK channel Fiver from We Are Seventeen. Using only colored rectangles and the power of suggestion, the hero shape becomes a car, a pong contestant, an EQ bar, a Rubik’s cube, and a dancer—and that’s just in the first spot. It’s a wonderful study of just how much you can say with an extremely limited vocabulary.

For more info and higer res QTs, check out this post on idents.tv.