So I am a big sports fan and have been adamantly watching the Celtics this post season (that’s basketball for those of you out there who have no idea who the C’s are) and in doing so have been obligated to watch more advertising then actual game. This is usually a bare, but for those one or two ads that you hope to come up on every commercial break. This year for me it has been Method’s League of Clutch.
They have a similar appearance to Mato Atom’s recent short film, Champions, but for me Method’s have a longer lasting effect due to a strong sense of drama, detail and finesse. Like Simon, I’m a sucker for animations that keep it simple and still create more punch then the ones that rely on a cluster fuck of information to entertain and these spots give just enough drama with zero fluff. My personal favorite is Garnett, but I may be biased.
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