Psyop + Converse + Pharrell + N.E.R.D. + More

To celebrate the 100th anniversary of the iconic shoe brand, Converse has brought together Pharrell, Julian Casablancas, Santogold and N.E.R.D. The supergroup created “My Drive Thru,” an original full-length track for Converse’s birthday, who topped off the A-list roster by hiring Psyop to handle the visuals.

Psyop’s cutout aesthetic feels simultaneously homespun and high-end, due in part to the obvious time spent on pre-production and planning. It’s a perfect match for the hybrid soundtrack and the disparate personas of its performers. (And in case you’re wondering, the visuals are 100% CG.)

UPDATE: The Converse mini-site has been updated with a slightly higher-res video. Check it out here.

Credits

Interview with Psyop directors Marie Hyon & Marco Spier