![animallogic](http://motionograph.wpengine.com/wp-content/uploads/2008/07/animallogic.jpg)
Australian Visual Effects powerhouse Animal Logic just put up a fresh new TVC Reel.
In addition to the usual awe-inspiring work, what really caught my attention in AL’s new reel was the creative editing. The “reverse, rewind” approach is a very clever choice (and goes great with the chosen soundtrack), hooking the viewer from the very beginning, making it a pleasant experience.
See it for yourself.