Animal Logic TVC Reel 2008

Australian Visual Effects powerhouse Animal Logic just put up a fresh new TVC Reel.
In addition to the usual awe-inspiring work, what really caught my attention in AL’s new reel was the creative editing. The “reverse, rewind” approach is a very clever choice (and goes great with the chosen soundtrack), hooking the viewer from the very beginning, making it a pleasant experience.

See it for yourself.