A couple of weeks ago, back in the dark days of Motionographer 1.0 we posted Sydney based Sixty40’s showreel as a quickie. In amongst their work, this recent gem for Kmart particularly stands out as worthy of an upgrade to feature. So voila!
It’s great to watch as a studio ups their game to the next level, and with this spot sixty40 do just that. The character design particularly stands out to me. I love the helmet-sporting gorilla on the start line, and wish we could have seen some more of him in the rest of the spot. But then again with ads like this it’s all about dashing through a cool alternative reality that kids would rather live in. And that’s what the crew have delivered here; no wuckers…Good on ya fellas.
Title: Kmart Super Toy Sale
Length: 30 sec
Director: Sixty40
CLIENT: Kmart
AGENCY: CumminsNitro
Executive Creative Director: Sean Cummins
Creative Director: Fiona Leeming
Agency Producer: Georgina Toole
Writer: Angela Harding
Art Director: Astrid Schmidt
PRODUCTION and ANIMATION
Production Company: Sixty40
Directors: Sixty40
Producer: Sixty40
Lead 3D Animator: Nick Paroz
Character Design and Storyboard: Matt Taylor
Art Direction: Lilian Darmono and Daniela Bau
Lead Compositor: Daniel Fitzgerald
Compositors: Mark Simpson, Andres Gomez and Jason Morice
3D Animation: Gary Pate and Alison Bond
2D Animation: Evan Newby and Antonio Artese
Editor: Haywire Films
DOP: Andre Deubel (Resolution Films)
MUSIC AND SOUND DESIGN
Music: Final Sound
Sound Design: Final Sound
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