Some of you may have caught Psyop‘s Stoli Blackberry spot a couple of weeks back. Entitled “Airship,” it’s a theatrical tale of Stoli’s journey from the “Motherland” to America.
Although this could be the hundredth Soviet Propaganda influenced piece I’ve seen, leave it to Psyop to breathe new life into a tired style. Not only do they push this visual language to the next level, but they manage to choreograph a piece of dynamic theater that emulates the genre in motion as well.
Title: Airship
Client: Stolichnaya
Product: Stoli Blakberi
Agency: Publicis, London
Creative Director: Adam Kean
Art Director: Alistair Ross
Producer: Sharon Joyce
Production Company: Stink, London / Psyop, Los Angeles
Directors: Todd Mueller & Kylie Matulick, Psyop
Executive Producers: Neysa Horsburgh, Lucia Grillo
Producers: Mungo Maclagan (Stink), Luisa Murray (Psyop)
Technical Director: David Chontos
Lead Composite: Matt Lavoy
CG: Reeves Blakeslee, Angie Jones, Joon Lee, Grace Lee, Sarah Bockett
2D: Chad Howitt, Ash Wagers, Brendan Smith
Designers: Kylie Matulick, Jon Saunders
Music: Gabriel Prokofiev, Composer
Mix Studio: 750mph, London