Psyop has dropped a painterly new spot for Smith & Nephews (viewable in HD on Vimeo). Directed by Eben Mears and Mate Steinforth, who’s sharing some styleframes and mo-cap video on his site.
This is probably as dark and edgy as you can get for a company specializing in joint implants. Maybe a smart move on Smith & Nephew’s part? I don’t know. I do know that I still have a soft spot for the traditional ink flow technique. And with Pysop’s trademark transitions and expressive line work, you can’t go wrong. I like how the orange strokes actually serve a purpose to the brand.
This piece also has a very Byroglyphic feel to it that I like, which as far as I know could have been the inspiration for the style. There are also a few moments remind me of the first StreetFighter 4 Trailer.
Directed by
Eben Mears
Mate Steinforth
3D
Florian Witzel (Lead)
Alvin Bae
Jan Bitzer
Jae Ham
Miguel A. Salek (FXTD)
Jeff Dates
Rich Magan
Jacob Slutsky
Jason Vega
Goo-Shun Wang
Lee Wolland
Andreas Gebhardt (R&D)
Compositing
Doug Purver
Jason Conradt
Elliot Blanchard
Producer
Michael Neithardt
Tarun Cahraipotra (assistant)
Lucia Grillo (EP)
Design
Mate Steinforth
Storyboard
Ben Chan
Music
Prison Diet
Ogilvy, New York
Jonahtan Isaacs (CD)
Tracy McFarlane (CD)
Lisa Savage (CD)
Melanie Baublis (EP)
Chris Beeby
Keith Higbee
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