Director Noah Harris hit the streets of Berlin in late June and over 12 nights shot a series of cascading stop motion television sets tumbling through districts and past famous landmarks. This was to create a backdrop for key creative commentators and the aesthetic abilities of artists Noah Harris to define the current state of visual culture in his new Ford spot through Blinkink.
In a conscious bid to avoid the usual car commercial clichés, Harris put out a brief to a cherry-picked selection of cutting-edge international artists inviting them to contribute a short thematic representation of the here and now. Using colour, patterns, graphics, form, lights and figures, each artist was commissioned to interpret the state of the creative zeitgeist. Artists include photographer Dan Tobin Smith, Maxim Zhestkov, Rachael Thomas, Carl Burgess and Dan Mumford, Benjamin Ducroz to name a few.
I am totally inlove with the final result. And it’s inspiring to see how experimental designs getting closer to solid commercial productions.
Client : Ford
Agency Producer: James Brook Partridge
Copy Writer : Dom Sweeney
Art Director : John Crozier
Production Company: Blinkink
Producers: Andrew Studholme, Georgina Fillmore, Bart Yates
Director: Noah Harris
DOPs: Alex Barber, Toby Howell
Post Production: Framestore / Superfad
Offline Editor: Sam Sneade @ Speade
Content Editor: Benjamin Ducroz
Dan Tobin Smith