Categories: General

Noah Harris for Ford

Director Noah Harris hit the streets of Berlin in late June and over 12 nights shot a series of cascading stop motion television sets tumbling through districts and past famous landmarks. This was to create a backdrop for key creative commentators and the aesthetic abilities of artists Noah Harris to define the current state of visual culture in his new Ford spot through Blinkink.

In a conscious bid to avoid the usual car commercial clichés, Harris put out a brief to a cherry-picked selection of cutting-edge international artists inviting them to contribute a short thematic representation of the here and now. Using colour, patterns, graphics, form, lights and figures, each artist was commissioned to interpret the state of the creative zeitgeist. Artists include photographer Dan Tobin Smith, Maxim Zhestkov, Rachael Thomas, Carl Burgess and Dan Mumford, Benjamin Ducroz to name a few.

I am totally inlove with the final result. And it’s inspiring to see how experimental designs getting closer to solid commercial productions.


Client : Ford
Titlle: Zeitgeist

Agency: Ogilvy
Agency Producer: James Brook Partridge
Copy Writer : Dom Sweeney
Art Director : John Crozier

Production Company: Blinkink
Producers: Andrew Studholme, Georgina Fillmore, Bart Yates
Director: Noah Harris
DOPs: Alex Barber, Toby Howell

Post Production: Framestore / Superfad
Offline Editor: Sam Sneade @ Speade
Content Editor: Benjamin Ducroz
Model-Makers: Artem
Music: Pluxus

Content Contributers:
Carl Burgess
Chris Hewwitt
Maxim Zhestkov
Rachel Thomas
Blip Boutique
Alex Turvy
Nicky Yates
Kristofer Strom
Chrissie MacDonald
David Wilson
Chris Angelkov
Noah Harris
Dan Tobin Smith
Ben Ducruz
Squint Opera
Dan Mumford
Lucia morton
Jesica Bonham
Andy Foreshaw
Adam Tickle

Igor Sordokhonov

Recent Posts

Why Real-Time Rendering is the Key to Live Metaverse Experiences

The metaverse can unite performers and fans from around the world, all through real-time rendering…

1 year ago

Our Top Ten Most Viewed Quickies of 2022

Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…

1 year ago

Versus + CBS Sports – Five Days to Air

The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…

1 year ago

The New Motionographer… Coming Soon!

Carlos El Asmar teases changes to Motionogapher.

1 year ago

Test

2 years ago