Directed by Eric Barba and Brad Parker, produced by Digital Domain, this spot carries on the tradition of great spots for the Fit Is Go campaign. All these spots have successfully worked off of simple plays on words to create fantastic animations and this spot is no exception.
RPA
Executive Creative Director: David Smith
Creative Director: Joe Baratelli,
Pat Mendelson
ACD/Art Director: Curt Johnson
ACD/Copywriter: Todd Carey
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Shelley Eisner
Production Company: Digital Domain
Directors: Eric Barba, Brad Parker
President of Commercials, Exec. Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Creative Director (Digital Domain): David Rosenbaum
VFX/Animation: Digital Domain
VFX Supervisor: Eric Barba,
Brad Parker
CG Supervisor: Richard Morton
VFX Producer: Alex Thiesen
Animator: Marc Perrera
Flame Artist: Andrew Eksner
CG Lead: Ron Herbst
Editorial Company: Spotwelders
Editor: Michael Heldman
Producer (Editorial): Lisa English
Music: Elias Arts
Composer: Jonathan Elias,
David Wittman
Executive Producer (Music): Ann Haugen
Sound Design: 740 Sound Design
Audio Post Production/Mix: Lime Studios
Mixer: Loren Silber