Categories: General

GOOD: The Hidden Cost of War

I love GOOD’s Transparency series. By combinging great writing with clean, concise visuals, GOOD consistently produces top-notch visual essays that treat viewers like intelligent beings. The latest in the series, a collaboration between Matt Owens and the Athletics, explains the costs of the war in Iraq.

It starts off with a familiar feeling typographic approach but then builds in complexity as more numbers are crunched and the total dollars are compounded. The project ends with a crisp, stinging finish that lodges in your brain. Whether you agree with the war or not, the overall impact of the video is hard to ignore.

Oh, and three cheers for GOOD’s new layout and video player. Nicely done!

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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