Royal Elastics + Nanospore= Freshtech

I don’t know how this has stayed under the radar for so long, but recently Nanospore completed this newest animated edition for the Royal Elastics campaign. Like the old spot Umeric created for the Feilfri shoe, this animation visually describes the elements and materials that go into making the shoe—this time with the twist of Nanospore’s unique vision.

direction: Nanospore

design: Paul Hwang, Ben Lee, Sean Starkweather

animation: Sean Starkweather

animation support: Chad Howitt, Paul Hwang

sound: Nosaj Thing