Motion Theory Deconstructs Accord

Mathew Cullen and Jesus de Francisco of Motion Theory recently directed this whimsical spot for Honda. Following their recent stint of beautifully choreographed cinematography, this spot is a seamless journey through the imagined inter-workings of the Honda Accord. “All in One Place” combines a full-sized cross section of an Accord with miniatures, live-action sets and CG to create a “Zissou-esque,” immersive experience.

Agency: Rubin Postaer and Associates
ECD: David Smith
Creative Director: Joe Baratelli, Pat Mendelson
EP: Gary Paticoff
Art Director: Hobart Birmingham
Copywriter: Dirk Vandeman
Producer: Nick Rogoff

Director: Mathew Cullen, Jesus de Francisco
DP: Guillermo Navarro
Production Company: Motion Theory
Executive Producer: Javier Jimenez
Line Producer: Scott Gemmell

VFX Co: Motion Theory
Producer: Matt Winkel
VFX Supervisor: Bryan Godwin
Senior Art Director: Jesus de Francisco
CG Supervisor: Danny Zobrist
Concept Artist: Graham Bleathman
Additional Concept Art: Na Song, Chelsea Douglas, Josh Viers, Derick Tsai
Designers: Matt Lavoy, Joseph Chan, Danny Koenig, Kaan Atilla, Leanne Dare, Angela Zhu, Alex Hanson, My Tran, Mark Kulakoff, Jesse Sorin, Brian Do
3d Artists: Na Song, Ben Grangereau, Danny Zobrist, Bekah Baik, Katie Yoon, Sam Sparks, Andrew Harper, Andrew Dickinson
Compositors: Rob Winfield, Chris Moore, Matt Lavoy, Sam Winkler
Finishing: Danny Yoon (1.1VFX)
Rotoscope Artists: Rob Liscombe, Sam Winkler, Kanae Morton, Jim Tucker
Matte Painter: Amy Paskow
Post Production Assistant: Rebecca Lindberg

Editorial Company: String
Editor: Doron Dor
Editorial Coordinator: Peter Nelson
Colorist: Siggy Ferstl

Music: Robot Repair