Motion Theory Conducts A Natural Symphony

Inspired by the “Sorcerers Apprentice,” Motion Theory and Director Mathew Cullen just completed “A Natural Symphony” for McCain’s chips. This poetic tale of a farmer’s relationship with his land shows him conducting the elements to grow the perfect crops.

The piece’s rich cinematography and subtle effects have become a staple in Motion Theory’s work. Its dynamic choreography should also be no surprise — from the director and studio that brought you the best of the HP Hands campaign and other choreography-driven pieces like Adele’s “Chasing Pavements”.

Yes, I know this isn’t too far from tails of Maestro. But, I think there are enough conceptual and visual differences for the glory of this piece to remain untainted.


Agency: Beattie, McGuinness & Bungay
Creative Directors: Trevor Beattie, Bil Bungay
Creative: Pat Burns, Gavin McGrath
Producer: Lucy Swallow

Production Company: Motion Theory, Rokkit
Director: Mathew Cullen
DP: Claudio Miranda
Executive Producers: Javier Jimenez (Motion Theory), Luke Jacobs (Rokkit)
Line Producer: Tracy Hauser

VFX Company: Motion Theory
Senior Art Director: Kaan Atilla
VFX Supervisor: Bryan Godwin
Producer: Amber Ventris
Compositing Supervisor: Stuart Cripps
Lighting Lead: Charles Paek
Lead Technical Director: John Tumlin
Rigging, FX Lead: Jesse Carlson
3D Artists: Ben Grangereau, Na Song, Jeffrey Arnold, Michael Clarke, Mauro Contaldi, Shiv Dholakia, Chris Logan, Hector Ortiz, Sam Sparks
Designers: Angela Zhu, Leanne Dare, Jenny Ko, Peggy Oei
Compositors: Andrew Ashton, Matt Motal (1.1 VFX), Deke Kincaid, Danny Koenig, Mario Peixoto, Rob Winfield
Matte Painters: Amy Paskow, Ram Bhat, Alan Sonneman
Post Production Manager: Sheri Patterson
Post Production Assistants: Rebecca Lindberg, Allyssa Allain

Editorial Company: String
Editor: Mark Hoffman
Assistant Editor: Greg Kim
Editorial Coordinator: Peter Nelson
Finishing: Danny Yoon (1.1 VFX)
Colorist: Siggy Ferstl (RiOT)

Music: Adrian Sutton
Producer: Blaze Music