Andre Maat & Superelectric: Fox Cult IDs

Directing duo Superelectric (Henk Loorbach) & Andre Maat created this series ( part 1 / part 2 ) of idents for Fox Cult (Italy). Produced with Pool Worldwide, these pieces were an off-shoot of a music video Superelectric had done for Kraak n Smack. Simple, seamless and clever executions make each one of these 17 idents an enjoyable watch. Additionally, the palette and quirk of their art direction keep them planted in the Dutch world of whimsy.

You may have also caught this video I posted in January for De Staat. Keep your eyes on these fellas in 09.


Directors: Andre Maat & Henk Loorbach (aka Superelectric)
Creatives: Elena Frova & Mauro Zinni, Fox Italy
Producer: William Griffioen
Production Company: Pool Worldwide, Amsterdam
DOP: Gabor Deak
Edit & Compositing: Andre Maat & Superelectric
Online: Crabsalad
Art: Goof @ Jelier & Schaaf