Mr. Hide and The Sweet Shop have created a fantastical human-scape in this recent spot for Prius via Saatchi & Saatch, LA. For his first spot outside of the Japanese market, Hide brings a strong sense of humanity and visually arresting nuance.
This ambitious testament to the detail-oriented Director is supported by an Art Department and Production team who enlisted 200 extras in 269 costumes to build this cleverly choreographed world. This one is meant to be watched more than once.
On a side note, Mr. Hide’s feature, Donju is set to premier at Cannes.
Title: ‘Harmony’
Client: Toyota
Product: Toyota Prius
Agency, City: Saatchi & Saatchi, Los Angeles
Executive Creative Director: Mike McKay
Creative Director: Andrew Christou
Integrated Design Creative Designer: Ryan Jacobs
ACD/Art Director: Sean Farrell
Art Director: Tito Melega
Writer: Simon Mainwaring
Director Integrated Production/Multimedia: Tanya LeSieur
Senior Agency Producer: Jennifer Pearse
Production Company & City: The Sweet Shop, LA
Director: Mr. Hide
Executive Producer: Stephen Dickstein, Susan Rued Anderson
DOP: John Toon
Art Director: Guy Treadgold
Production Designer: Rick Kofoed
Offline Editor & Company: Nathan Pickles
Online Editor & Company: Avi Oron, Bikini Edit
Post Production: Perceptual Engineering/Fin Design/Brickyard
Production Service Company: The Sweet Shop, Auckland
Global Executive Producer: Sharlene George
Line Producer: Larisa Tiffin
Casting Director: Suzanne McAleer
Sound Design: Human
Audio Mix: Lime Studios