Intelligently Combined

Carl Eric Rinsch teams up (again) with Digital Domain and combines intelligently for Audi with Kempter Trautmann from Hamburg.


Greg Herman

wow…great piece of work!


The idea behind the spot is so perfect and the visuals are just as good.

To me this is more than a quickie. No it isn’t genre bending and game changing, but there is something to be said for a spot that is (in my opinion) faultless visually and conceptually.


brilliant execution


The environment, the build and detail shots are stunning. I can’t help but feel a little let down by the resolve of the CG car. It doesn’t quite get there for me and what I’d expect after the stunning visuals that precede it. Would have also been nice to see the type screens worked up or integrated versus the stark slides.This could have been agency or brand guidelines driven.

Comments are closed.