Comprised of London VFX veterans Mario Ucci and Rick Thiele, Blacknail Pictures created this stunning piece for Breast Cancer awareness for IBCC via Ogilvy, São Paulo. The simple concept: excuses let Breast Cancer grow.
This visual metaphor could have stopped as a simple typographic solution. However, it ended as visceral and cinematic experience. The beauty of the fluid movement, renders and lighting captivate, allowing for the message to seep into your subconscious.
This labor of love was pulled off by just the two of them (with the support of Passion Pictures) while busy in their day jobs on feature films.
Agency: Ogilvy, São Paulo
Art Directors: Fernando Reis, Guilherme Nobrega (Ruivo!)
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante