Raf Wathion and The Mill, LA teamed up to create this nuanced piece of art for Lexus via Team One.
Taking a sculptural approach, three of the Lexus’ new features are represented through visual analogy. As some car work seems to exploit the peak of technical and stylistic saturation, it’s always refreshing to see directors take a more subtle approach.
Though this spot was produced while at Rabbit, Raf has recently joined Skunk for US representation.
Agency: Team One Advertising
Creatives: Chris Graves (CCO), James Hendry & Craig Crawford (GCD), Molly Grubbs (Copywriter), Ryan Fluet (Art Director)
Agency Exec Producer: Jennifer Weinberg
Agency Producer: Helen Park
Production Company: Rabbit
Director: Raf Wathion
Director of Photography: Stephen Blackman
Exec Producer: Anura Idupuganti
Line Producer: Fred Vrancken
Editing Company: Butcher
Editor: Dave Henegar
Music: Robot Repair
Post Production: The Mill / Los Angeles
Executive Producer: Sue Troyan
Producer: Arielle Davis
Shoot Attend: John Leonti
Lead Flame Artist: Giles Cheetham
Assistant Artists: Ant Walsham, Billy Higgins, Gavin Camp, Mike Plescia, Shane Zinkhon
CG Lead: John Leonti
CG Artists: Michael Panov, Meng-Yang Lu