Motion Theory continues their decade-long run in the sports spot game with NCAA “Under Construction” from director Grady Hall. Hall’s background as a writer always brings a refreshing confidence and subtlety to MTh’s sports work.
Amidst all the bad work on-air during such a high-profile time as March Madness, these stood out from the pack. Perhaps it was also the fragile emotional state I was in after the nail-biting Butler vs. Kansas St. game; nonetheless, these are simple, to the point and well-executed.
On a technical note, I’m glad to see someone finally using this tired tilt-shift technique on concept that’s actually worthy of it.
Agency: Young & Rubicam/SF
Executive Creative Directors: Brad Berg, Scott Larson
Creative Directors: Paul Carek, Chris Toffoli
Executive Producer: Debra Trotz
Account Managing Director: Paul Hastings
Account Executive: Chris Palmer
Production Company: Motion Theory
Director: Grady Hall
Executive Producer: Javier Jimenez
Line Producer: Scott Gemmell
Director of Photography: Shawn Kim
VFX Company: Motion Theory
Producer: Patrick Nugent
Creative Directors: Kaan Atilla, Grady Hall
CG Supervisor: Danny Zobrist
Designers: Heidi Berg, Casey McIntyre, Aaron Lam, Tom McKay Price, My Tran, Angela Zhu
Pre-visualization: Chris Leone, Parker Sellers
2D Animator: John Robson
3D Artists/Animators: Brian Broussard, Sun Chung, Scott Cullen, Nick Loizides, Oded Raz, Bryan Repka, Dave Ridner, Eric Rosenthal
Matte Painter: Ram Bhat, Rob Blauser
Lead Compositor: Ryan Geist Bozajian
Compositors: Rachel Dunn, Kevin Ellis, James David Hattin, Daniel Raschko
Finishing: Danny Yoon
Rotoscope Artists: Gregory Duncan, Megan Gaffney, Rob Liscombe
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Paul Pianezza
Creative Assistant: Ryan Erke
Editorial Company: String
Editor: Colin Woods
Assistant Editor: Jeff Aquino, Jeff Johnston
Sound Design Company: Machine Head
Creative Director: Stephen Dewey
Executive Producer: Patty Chow Dewey
Music/Sound Design/Mix by: Kip Smedley