Edouard Salier & Paranoid for Nike

As anticipation for the biggest football tournament of the year heats up, W+K Amsterdam brings Paranoid and director Edouard Salier back to Nike (see Nike Women) for another web-film with the theme of athletes and their battles against Mother nature. This time Nike offers up a solution; a shoe that reacts to the changing terrain (courtesy of Digital District, frequent collaborators of Edouard’s).

Agency: W+K, Amsterdam
Creative Directors: Mark Bernath and Eric Quennoy
Art Director: Pierre Janneau
Copywriter: Mike Farr
Producers: Neil Henry and Cat Reynolds
Head of Broadcast: Erik Verheijen
Executive Creative Director: Jeff Kling
Account Team: David Anson, Jordi Pont, Gene Willis
Nike: Enrico Balleri and Colin Leary

Production Company: Paranoid US
Director: Edouard Salier
Executive producer : Claude Letessier / Cathleen O’Conor
Head of Production: Matej Purg
Producer : Anne Lifshitz
Line producer : Romain Staropoli
Post coordinator : Charlotte Raffi
Director of Photography : Wouter Westendorp
Graphic design : Marthe Salier, Xavier Reye, Julien Michel, Damien Martin
Editor: Olivier Gajan

VFX: Digital District
Producer: David Danesi
VFX Supervisor/ 3D : Julien Rancoeur
Lead Flame : Christophe Richard

Music and Sound Design: Massive Music / Guy Amitai