Oh, Hello for SIFF

Seattle based studio Oh, Hello bring their signature style of cel animation to the Seattle International Film Fest. Like their previous work for the Pacific Science Center, their brand of animation is a much more lively take on how a film festival can bring an exciting and playful approach to its identity, while still maintaining its love of film.

I asked the guys at Oh, Hello to share some info on the project…

WONGDOODY came to us with the concept of an infinite pullback, going through world after world to convey SIFF 2010’s theme of “Inside Out”. Our immediate reaction was that we wanted to somehow incorporate the festival’s rich history and depth of movies into that basic structure.

As the largest film festival in North America, SIFF plays A LOT of movies from all over the world and the more research we did, the more of our favorites we found. Also, SIFF is a film fan festival, so we wanted to do something that was a call out to the fan culture. We tried to load as many film references into the background and foreground of each scene as we could. Another call out to film fans was to try and incorporate the spirit of all these amazing film posters that fans are now drawing and posting on their flickr, deviantart, facebook, etc. Our take on that was to animate the entire spot, creating something new yet recognizable.

Production Co.: Oh, Hello
Creative directors: Dan Brown, Thai Tran
2D Animators: Dan Brown, Thai Tran, Yassir Rasan, Lee Grambush
3D Animators: Lee Grambush
Compositing: Dan Brown, Thai Tran, Lee Grambush
Rotosope and illustration: Yassir Rasan, Leslie Ann Kam
Producer: Nathan F. Barr

Also, check out their new work for Nike.